Impact Acquires Trackonomics to Speed Up the Partnership Economy through Com-tent
One of the lead affiliate companies, Impact has made a critical move to acquire Trackonomics, the leading publisher supply-side platform (SSP) devised for commerce-driven content.
Trackonomics helps publishers diversify, optimize and increase revenue from content commerce and media sales initiatives by providing the most innovative technology to be successful. This acquisition empowers publishers by opening up more partnership opportunities between publishers and brands.
Trackonomics has been an innovative leader in the third wave of digital transformation.As brands and publishers respond to new privacy and data regulations, as well as today’s empowered consumer shopping behavior, Trackonomics is well positioned to offer a solution purpose-built for today's data-driven, agile publishers. The aim is to create even greater cooperation opportunities between you and your brand partners, to further accelerate the growth of your commerce content, or “com-tent”, programs.
Trackonomics has been committed to making affiliate e-commerce a primary monetization channel for publishers around the world with a suite of tools designed to create, analyze, and optimize affiliate content at scale. As the only SSP for affiliate monetization, Trackonomics gives you a unique set of products to assist you drive revenue:
- Diversify your revenue streams. Trackonomics’ products, like their data management platform and link scanner, enable you to diversify your revenue beyond paywalls and advertising and establish multiple affiliate revenue streams.
- Automate affiliate link generation. Create affiliate links at the touch of a button without logging into multiple networks with the Trackonomics browser extension.
- Connect cost to revenue with page level attribution. See exactly how much revenue each page is generating so you can make confident spend decisions on traffic acquisition and optimize your revenue.
- To learn more about Trackonomics, check out their website at trackonomics.net
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