7 Factors That Affect YouTube Video Ranking
As we all know, YouTube is the number one online platform in the world where everyone goes to when looking for videos to watch, such as tutorials, comedy, music, entertainment etc.
A person that uploads video to his or her YouTube channels is know as a Youtuber. As a Youtuber, you need to know that YouTube works as a search engine, and you have to know what factors will help you rank your videos in YouTube SERP
I have clearly outlined 7 of these factors for you. Just make sure you go through each of them thoroughly.
Seven YouTube Ranking Factors
A view is counted if a user has watched at least 30 seconds of a video. A repeated view is counted as a new view, however, multiple views per day from the same user might be treated as spam and not added to the total view count. These measures prevent spam bots from cheating on video watching stats.
YouTube's business is trading views. It buys views from video creators and sells them to advertisers. That's why views are everything. That's also why YouTube is so vigilant when counting views — it doesn't want to pay for fakes.
Subscribers are live accounts of real people who follow your YouTube channel. Closed accounts and spam subscribers (the ones you might have artificially gained through third-party services) will not be counted by YouTube algorithms.
3. Audience retention
Audience retention shows how many people watch your videos till the end, and at what point they stop watching. This is the factor that YouTube considers even more important than clicks and views, so your goal is to create videos that people want to keep watching.
Your video needs to have comments, replies to comments, and new subscribers after a fresh video has been published. The more activity your videos have, the better the chances of being ranked by the YouTube search engine.
5. Video quality
High-resolution videos are appreciated by both YouTube AI and your audience. With this in mind, you can think of switching to HD format: multiple studies prove that quality videos do get higher ranking positions more often.
6. Channel authority
YouTube offers powerful monetization possibilities, but it requires a lot of analysis and thoughtful content creation all the way through. When your channel reaches impressive figures, usually around 100,000 subscribers, you can go for badge verification and make your channel an official source.
7. Relevance: The best way to make your video rank high on YouTube is to make it match a relevant query. Take your time to analyze what your audience searches for, and what is a trend these days.