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Showing posts with label blogging tips. Show all posts
Showing posts with label blogging tips. Show all posts

Ten (10) Metrics To Measure Your Blog's Effectiveness

 Ten (10) Metrics To Measure Your Blog's Effectiveness 


laptop on a table

When it comes to your blog, success can come in many different forms. Regardless of your website’s niche, gathering certain data can help you determine whether your readers are enjoying the content you’re putting out or if you need to make some alterations to increase engagement. 


While collecting data about your blog might seem overwhelming at first, rest assured that there are plenty awesome tools to help you! Google itself offers several highly-valuable resources for data gathering, and once you know what to look for, finding it isn’t too tricky. 

Constant assessment of progress is the only way to make sure you’ll achieve your blog goals.

To help you take control of the evaluation process, here are 10 essential metrics you should look at:

1. Page views

A “page view” is a measure of any time a user views a page on your website. This includes multiple visits and page refreshes as well. That means you’ll need to look deeper into the numbers to find out specifics about who’s visiting your blog.

Page views can often be tracked through your hosting provider. Alternatively, you can leverage Google’s page views tracking tool.
You can use Google Analytics to create a custom metric that uses other elements, such as session data, to provide deeper insights into audience behavior. Plus, some filters will be able to help you quickly sort out and view the most important details.

There is no one correct number when it comes to page views. It will differ radically depending on your goals, audience, niche, and so on. However, in a general sense, you should be looking for a slow but steady increase over time. If you’re not getting the numbers you expect, you may want to look into some of your other traffic metrics to fully understand where the problem lies.

Study the overall number of visitors or concentrate on every single article you have. This way you’ll be able to see the trends and understand the type of content that your audience enjoys reading.


2. Leads

Lead generation is a process that fuels the development and growth of your business. It’s equally important to assess the general number of leads you are getting and the visitors-to-leads conversion rate.


3. Subscribers

Another factor that signals whether you demonstrate effective blog writing is the number of people who decide to subscribe to your newsletter. You may use email or RSS subscription for this.

Tracking your blog-subscriber growth is the single, most-important KPI for telling us that we are truly delivering value for our intended audience. If subscriber growth is slow or non-existent, then you have work to do. If you’re seeing a positive trend in growth month over month, you still have work to do, but at least you know the effort is paying off.


4. Backlinks

This is one of the most significant metrics.
Backlinks are simply links found on other websites that links to your blog or website.

 Track the number of backlinks in order to understand how to blog effectively and produce the content that readers will price and value.


5. Social media shares

Social media shares are a great chance to get an exposure to a large audience if your content is of high quality. Always compare the data of social shares you’ve got with the data of fresh traffic coming to your blog.

A social media share shows that someone actually likes your blog content enough to share it with their own friends.

Social media can help to drive traffic to your site in the short-term. It can also help you to grow your following and audience in the long-term. Finding the type of content that gets the most engagement on social media is an important factor in growing your brand online.

This isn’t always an indication of your best and most relevant content. Sometimes mediocre content with an eye-catching image and tempting headline can attract more shares than your best content. It’s important to try and identify exactly why certain posts are getting more shares than others so you can try to replicate this strategy for future content.


6. Comments

This is probably one of the most expressive blog metrics demonstrating the success of your blogging activity. Comments not only evaluate the numerical level of audience engagement but also allow you to find out what exactly the readers enjoyed about it.


7. CTA clicks

Add several concise CTAs and track their performance. You may notice that some work better than others and it will help you identify useful content, see readers circle of interest and preferences.

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8. Traffic

It’s the most obvious metric you can track, but also one of the most important to understand blog content effectiveness.

 However, it’s important that you go beyond simply recording a figure for the traffic your website is receiving each month. You’ll want to dig further into exactly where that traffic is coming from and where it’s going.

To start with, in addition to the overall traffic for your site, you should be looking at traffic on an individual post level. These traffic numbers enable you to identify your most successful and least successful posts.

Once you’ve figured out which of your posts are getting the most traffic, you can look into where this traffic is coming from.

 A few things to evaluate:

Is it organic search traffic? – If so, what keywords are you ranking for? Maybe you can look at creating more content around similar topics.

Are you getting a lot of referrals from a particular website? It might be worth investigating if you can get some more links from that site to your other posts.
Getting a lot of traffic from social media? It’s important to analyze exactly why that post is so attractive so you can use your insights to create more appealing social media posts in the future.

Your posts with the most traffic are not necessarily the ones that are converting the most leads. But they can be effective for boosting your SEO and increasing brand awareness and authority if these are important goals for you.


9. Time on Page / Bounce Rate

Your blog’s “bounce rate” is a measurement of how many viewers came to your site, took a look, had no interaction with your blog post, and then left.
If you’re measuring site and page traffic as a performance indicator, you also must take note of what’s happening to this traffic when it lands on your blog content.

Getting a lot of traffic to a particular blog post is great, but if these users aren’t actually sticking around long enough to read it, it’s probably not doing you much good.


Bounce rate can be a much more effective measure of reader interest than traffic stats. While a count of aggregate page views might tell you how many people visited your website, it doesn’t tell you how many stayed and explored further.

A high bounce rate may indicate that your content isn’t resonating with your audience. Alternatively, it could also be an indication that your traffic sources aren’t very good. If you’re blogging about health and your traffic is coming from sites about entertainment and gossips, for example, you may have high traffic, but it’s unlikely to be traffic that is meaningful in terms of true audience building.

A low bounce rate combined with a high time spent on site is an indication that your blog content effectiveness is high and your posts are relevant to your audience. However, other factors such as time taken to load a page can also influence these metrics.
A bounce rate in the range of 25 percent to 40 percent is considered excellent. Anything higher than 70 percent probably indicates that your audience-building approach requires changing.


10. Number of Blog Posts Published

Experts tend to advise new bloggers to view their content plan as a marathon, not a sprint. This means you don’t have to do it all in one day, and it can take a while to build up a meaningful collection of content. 

With that being said, there are some things you can do to start collecting the data that will tell you whether your blog is making an impact. This includes sticking to a consistent publishing schedule, as well as keeping an eye on how much content your blog has in total.

Depending on your industry and topic, you’ll often start to see your audience grow when you amass between 75 and 215 blog posts. However, quality plays a significant role as well. So while the overall output is important, you shouldn’t prioritize this number over the quality of your blog posts.


Once you figure out the most significant components of your blog’s success, use them and track continuously to improve the results and income you get from blogging.

After going through this post, I guess you have known how blog metrics are measured.

If you have any questions as regards the above post, do well to use the comment box and I'll be here to respond.

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Smartphone Apps You Need As A Blogger To Create Blog Posts Effectively


Smartphone Apps You Need As A Blogger To Create Blog Posts Effectively.

 As a blogger, you do not really need a laptop or computer before you can effectively create blog post for your website.

These days, there are powerful and more sophisticated smartphones with high processing chipsets than can stand in place of a laptop to carry out tasks.

In addition to these powerful devices, most blogging tools are now available on mobile apps for smartphone users.

I'll be dropping list of apps you need as a blogger to create blog posts effectively.

ALSO READ: 6 Awesome Tips On How To Make Money With Your Blog

1. Chrome browser: For browsing, logging into your dashboard or back end.


2. Blogger/Wordpress Mobile app: for faster access to your blog posts.


3. Pixellab or any photo editor: to create your own unique blog post image.


4. LitPhoto: to compress, resize images for your blog posts


5. Image converter: to change the format of any image e.g jpg, PNG, gif etc.


6. Image To Text App: to copy texts from any image.


7. Music editor: to cut, convert, join audio files


8. Word counter: to know the number of word your post contains.


9. Analytics: to follow up with analytics and insights of your blog.


10. Epilson notes: for writing in markdowns


11. KSWeb: to run wordpress in localhost on phone


If there are more that I've not mentioned, kindly add it in the comment section.


Note: these are all mobile apps and not for pc and they are available on Google play store and iOS store.

Thanks for reading.


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3 Easy Steps To Get Your First 10k Visitors From Google

 3 Easy Steps To Get Your First 10k Visitors From Google

3 Easy Steps To Get Your First 10k Visitors From Google


Are you new to blogging or you just created your first blog and want to get organic visitors from Google? Here are 3 easy steps that will help you achieve that.

Read below.

Step 1: Finding the right keywords

If you pick the wrong keywords, you’ll find yourself with little to no traffic and, even worse, you’ll find yourself with little to no visits.
These keywords are used in helping your blog to rank high and making it visible on Google first page for visitors to click.
You can find rankable keywords using tools such as Ubersuggest


Step 2: Write content

At this point, you should have a list of keywords. At least 100 keywords per group.

It’s not that hard to get to 100 similar keywords that you can include in one article. It just takes some time to continually search and find them.

In general, as a rule of thumb, I can find 100 keywords in less than 8 minutes. It may take you a bit longer than me at first, but once you get the hang of it, it’ll be easy.

With your newly found keywords, I want you to write an article.

As for your keywords, naturally place them into the article when it makes sense.

What you’ll quickly learn is that you probably won’t be able to “naturally” include all 100 keywords within your article. And that’s fine.


The last thing you want to do is stuff in keywords because you aren’t writing this article for just search engines, you are writing it for people… and the secondary benefit is that search engines will rank it because it contains the right keywords.

Before you make your article live on your site, I want you to keep a few things in mind:

Keep your URLs short – Google prefers shorter URLs.

Include your main keyword in your headline – by having your main keyword in your headline, you’ll be more likely to rank higher.

Include your three main keywords in your meta tags – whether it is your title tag or meta description, include at least three main keywords in them. You won’t fit as many in your title tag, and that’s fine, but you should be able to within your meta description tag.
There are a lot of other things you can do to optimize your articles for SEO, but my goal is to keep this simple. Again, if you just follow these three steps, you’ll hit the 10,000-visitor mark.

So, for now, let’s just keep things simple and once you hit your goal, then you can get into the advanced stuff.

Step 3: Promoting your content

Writing content is only half the battle. Even if you include the right keywords in your article, if you don’t promote, it’s unlikely that it would be read or rank on Google.

So how do you make sure your content is read and ranks well?

Well, first you need to get social shares, and second, you need to get backlinks.

Yes, search engines don’t necessarily rank pages higher when they get more Facebook shares or tweets, but the more eyeballs that see your page the more likely you are to get backlinks.

And the more backlinks you get, generally, the higher you will rank.

Source: Neil Patel

How To Fix Google Search Console Indexing Issues

 How To Fix Google Search Console Indexing Issues

How To Fix Google Search Console Indexing Issues

Google search console is a free SEO tool used by bloggers and website owners to gather information and reports about their websites. It gathers reliable data's directly from google.

Before you can get data's about your site from Google, Google must have crawled and indexed your site with your permission.
Most issues site owners have is that their sites cannot be crawled by google or that it can't be Indexed. This is categorized as index issues.

These index issues can be your fault or not, you just have to find out. If your website does not get index by google, it won't appear on search engines. This is why I'm bringing to you how you can fix these index issues. Make sure you read the post to the end.

FIXING INDEXING ISSUES ON SEARCH CONSOLE

To check whether you have any indexing issues, go to Index > Coverage and check the status of your website’s pages.
Pay attention to the Error and Valid with warning sections to figure out what’s wrong with these pages and how to fix the issues.
Search Console index coverage page

Errors

Error report shows all the cases when Google hasn't managed to index your pages because they either don’t exist or have been restricted. 
You can click on each error to a get list of affected URLs. From there, you can click on each URL and have it inspected by Google Search Console. This will result in a quick report on the page’s current indexing status and possible problems. 

Below are the most common indexing errors and some tips on how you can solve them:

Submitted URL cannot be indexed. These types of issues occurs when you have asked Google to index a URL, but the page cannot be accessed. The first thing to look out for, is whether you actually intended for the page to be displayed in search or not.

If you don’t want your page to be indexed, you have to recall your index request so that Google can stop trying. To do that, submit the URL for inspection and see why Google is trying to index it in the first place. The most likely reason is you have added the URL to one of your sitemaps by mistake, in which case just edit the sitemap and remove the URL.

If you do want your page to be indexed, then you have to stop restricting the access. There are six different ways you might be restricting Google, so here is what you can do in each case:

  • Submitted URL marked ‘noindex’ issue can be solved by removing the noindex tag from the page's HTML code, or deleting a noindex header from the HTTP request.

  • Submitted URL not found (404) means that the page does not exist, and the server redirected to 404 status code. Check if the content was relocated, and set up a 301 redirect to a new location.

  • Submitted URL seems to be a Soft 404. This error appears when your server labeled the page with OK status, but Google decided the page is 404 (not found). This may occur because there’s little content on the page, or because the page moved to a new location. Check if the page has good comprehensive content and add some if it’s thin. Or set up a 301 redirect if the content was moved.

  • Submitted URL blocked by robots.txt error can be solved by running the robots.txt tester tool on the URL, and updating the robots.txt file on your website to change or delete the rule.

  • Submitted URL returns unauthorized request (401) means that Google cannot access your page without verification. You can either remove authorization requirements or let Googlebot access the page by verifying identity.

  • Submitted URL returned 403 error happens when Google has no credentials to perform authorized access. If you want to get this page indexed, allow anonymous access.

Once you’ve removed whatever was restricting the access, submit the URL for indexing using the URL inspection tool.

Server error (5xx) occurs when Googlebot fails to access the server. The server may have crashed, timed out, or been down when Googlebot came around. Check the URL with the Inspect URL tool to see if it displays an error. If yes, check the server, see what Google suggests to solve the problem, and initiate validation once again if the server is fine.

Redirect error may occur if a redirect chain is too long, a redirect URL exceeds the max URL length (2 MB for Google Chrome), there’s a bad URL in the chain, or there’s a redirect loop. Check the URL with a debugging tool such as Lighthouse to find out the exact issue.

Valid with warning

If Google indexed your page but is not sure if it was necessary, then the pages will be displayed as valid with warning.

In terms of SEO, warnings may bring you even more trouble than errors, as Google may display the pages that you didn’t want to show.
Search Console valid with warning

Indexed, though blocked by robots.txt warning appears when the page is indexed by Google despite being blocked by your robots.txt file. How to fix this issue? Decide on whether you want to block this page or not. If you want to block it, then add the noindex tag to the page, limit access to the page by login request, or remove the page by going to Index > Removals > New request.


Note: many SEOs mistakenly assume that robots.txt is the right mechanism to hide the page from Google. This is not true — robots.txt serves mainly to prevent overloading your website with requests. If you block the page with robots.txt, Google will still display it in search results.


Indexed without content means the page is indexed, but, for some reason, Google cannot read the content. This may happen because the page is cloaked, or the format of the page is not recognized by Google. To fix this issue, check the code of your page and follow Google’s tips on how to make your website accessible for users and search engines.

ASLO READ:

How To Make Your Blog Appear on Google Search Engine

Meaning of Bounce Rate and Why It Matters

How To Make Up-to $100 A Day With Google Adsense

Paying Money To Bloggers Or Site Owners For Backlinks Is A Crime





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