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Showing posts with label blogging tips. Show all posts
Showing posts with label blogging tips. Show all posts

How To Write A Perfect About Us Page On Your Website

How To Write A Perfect About Us Page On Your Website 

How To Write A Perfect About Us Page On Your Website

Crafting the ideal "About Us" page is pivotal for connecting with your audience and conveying your brand's story authentically. In this guide, we'll delve into the art of creating a perfect "About Us" page for your website. From compelling storytelling to showcasing your team's expertise, we'll explore the key elements that make a memorable and effective introduction. 

Get ready to transform your "About Us" page into a powerful tool that not only informs but also resonates with visitors, leaving a lasting impression and fostering trust in your brand.

So here are five key elements that all successful 'About us' pages have in common. It's time to tell your story the right way.


1. Identity Revelation:

Similar to the genesis of superheroes in countless comics, every business and creative venture has its unique origin story – a fundamental point of distinction. Your 'About' page should emulate a compelling PR pitch by initiating with the 'why' behind what you do. Personalize it by sharing what inspired the establishment of your business, your passion for the creative field, and the problems you aim to solve.

This page should swiftly convey your roots while remaining pertinent to the present.


2. Embrace Confidence:

In the realm of business, especially for Brits who tend to downplay achievements, the 'About' page is the opportune platform to boldly showcase your industry experience – from accolades and testimonials to collaborations with high-profile clients and successful campaigns.

Use this space to proudly distinguish yourself because if you can't champion your own cause, convincing others becomes a formidable task.


3. Foster Social Connection:

Transform your 'About' page into a digital gateway that extends the initial connection with your audience by incorporating links to your social media channels. Whether it's LinkedIn, Twitter, Instagram, TikTok, YouTube, Facebook, or other platforms, make it effortlessly simple for anyone intrigued by your work to connect, learn more about you, and initiate that crucial first conversation.


4. SEO Integration:

Crafting eloquent prose for your 'About' page serves little purpose if it goes unread. Therefore, adopt an SEO-centric approach to maximize your content's visibility. Strategically incorporate relevant keywords into your text, optimize meta descriptions, header tags, and images. 

Utilize concise paragraphs and SEO-friendly headings to maintain a dynamic page. Incorporate links to existing content and trusted external sources to enhance search rankings. Attending to these details can significantly impact your online presence.

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5. Authenticity Matters:

There's only one 'you' in the world, and that uniqueness is an asset. Let your 'About' page celebrate your individuality, offering an authentic glimpse into both your professional and personal facets. 
The pandemic era highlighted the human craving for genuine connections, and authentic personalities resonate with audiences. Whether it's sharing personal interests, displaying office pets, or articulating life philosophies, your 'About' page should leave visitors with a clear understanding of who you are and a genuine eagerness to collaborate.

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Ten (10) Metrics To Measure Your Blog's Effectiveness

 Ten (10) Metrics To Measure Your Blog's Effectiveness 


laptop on a table

When it comes to your blog, success can come in many different forms. Regardless of your website’s niche, gathering certain data can help you determine whether your readers are enjoying the content you’re putting out or if you need to make some alterations to increase engagement. 


While collecting data about your blog might seem overwhelming at first, rest assured that there are plenty awesome tools to help you! Google itself offers several highly-valuable resources for data gathering, and once you know what to look for, finding it isn’t too tricky. 

Constant assessment of progress is the only way to make sure you’ll achieve your blog goals.

To help you take control of the evaluation process, here are 10 essential metrics you should look at:

1. Page views

A “page view” is a measure of any time a user views a page on your website. This includes multiple visits and page refreshes as well. That means you’ll need to look deeper into the numbers to find out specifics about who’s visiting your blog.

Page views can often be tracked through your hosting provider. Alternatively, you can leverage Google’s page views tracking tool.
You can use Google Analytics to create a custom metric that uses other elements, such as session data, to provide deeper insights into audience behavior. Plus, some filters will be able to help you quickly sort out and view the most important details.

There is no one correct number when it comes to page views. It will differ radically depending on your goals, audience, niche, and so on. However, in a general sense, you should be looking for a slow but steady increase over time. If you’re not getting the numbers you expect, you may want to look into some of your other traffic metrics to fully understand where the problem lies.

Study the overall number of visitors or concentrate on every single article you have. This way you’ll be able to see the trends and understand the type of content that your audience enjoys reading.


2. Leads

Lead generation is a process that fuels the development and growth of your business. It’s equally important to assess the general number of leads you are getting and the visitors-to-leads conversion rate.


3. Subscribers

Another factor that signals whether you demonstrate effective blog writing is the number of people who decide to subscribe to your newsletter. You may use email or RSS subscription for this.

Tracking your blog-subscriber growth is the single, most-important KPI for telling us that we are truly delivering value for our intended audience. If subscriber growth is slow or non-existent, then you have work to do. If you’re seeing a positive trend in growth month over month, you still have work to do, but at least you know the effort is paying off.


4. Backlinks

This is one of the most significant metrics.
Backlinks are simply links found on other websites that links to your blog or website.

 Track the number of backlinks in order to understand how to blog effectively and produce the content that readers will price and value.


5. Social media shares

Social media shares are a great chance to get an exposure to a large audience if your content is of high quality. Always compare the data of social shares you’ve got with the data of fresh traffic coming to your blog.

A social media share shows that someone actually likes your blog content enough to share it with their own friends.

Social media can help to drive traffic to your site in the short-term. It can also help you to grow your following and audience in the long-term. Finding the type of content that gets the most engagement on social media is an important factor in growing your brand online.

This isn’t always an indication of your best and most relevant content. Sometimes mediocre content with an eye-catching image and tempting headline can attract more shares than your best content. It’s important to try and identify exactly why certain posts are getting more shares than others so you can try to replicate this strategy for future content.


6. Comments

This is probably one of the most expressive blog metrics demonstrating the success of your blogging activity. Comments not only evaluate the numerical level of audience engagement but also allow you to find out what exactly the readers enjoyed about it.


7. CTA clicks

Add several concise CTAs and track their performance. You may notice that some work better than others and it will help you identify useful content, see readers circle of interest and preferences.

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8. Traffic

It’s the most obvious metric you can track, but also one of the most important to understand blog content effectiveness.

 However, it’s important that you go beyond simply recording a figure for the traffic your website is receiving each month. You’ll want to dig further into exactly where that traffic is coming from and where it’s going.

To start with, in addition to the overall traffic for your site, you should be looking at traffic on an individual post level. These traffic numbers enable you to identify your most successful and least successful posts.

Once you’ve figured out which of your posts are getting the most traffic, you can look into where this traffic is coming from.

 A few things to evaluate:

Is it organic search traffic? – If so, what keywords are you ranking for? Maybe you can look at creating more content around similar topics.

Are you getting a lot of referrals from a particular website? It might be worth investigating if you can get some more links from that site to your other posts.
Getting a lot of traffic from social media? It’s important to analyze exactly why that post is so attractive so you can use your insights to create more appealing social media posts in the future.

Your posts with the most traffic are not necessarily the ones that are converting the most leads. But they can be effective for boosting your SEO and increasing brand awareness and authority if these are important goals for you.


9. Time on Page / Bounce Rate

Your blog’s “bounce rate” is a measurement of how many viewers came to your site, took a look, had no interaction with your blog post, and then left.
If you’re measuring site and page traffic as a performance indicator, you also must take note of what’s happening to this traffic when it lands on your blog content.

Getting a lot of traffic to a particular blog post is great, but if these users aren’t actually sticking around long enough to read it, it’s probably not doing you much good.


Bounce rate can be a much more effective measure of reader interest than traffic stats. While a count of aggregate page views might tell you how many people visited your website, it doesn’t tell you how many stayed and explored further.

A high bounce rate may indicate that your content isn’t resonating with your audience. Alternatively, it could also be an indication that your traffic sources aren’t very good. If you’re blogging about health and your traffic is coming from sites about entertainment and gossips, for example, you may have high traffic, but it’s unlikely to be traffic that is meaningful in terms of true audience building.

A low bounce rate combined with a high time spent on site is an indication that your blog content effectiveness is high and your posts are relevant to your audience. However, other factors such as time taken to load a page can also influence these metrics.
A bounce rate in the range of 25 percent to 40 percent is considered excellent. Anything higher than 70 percent probably indicates that your audience-building approach requires changing.


10. Number of Blog Posts Published

Experts tend to advise new bloggers to view their content plan as a marathon, not a sprint. This means you don’t have to do it all in one day, and it can take a while to build up a meaningful collection of content. 

With that being said, there are some things you can do to start collecting the data that will tell you whether your blog is making an impact. This includes sticking to a consistent publishing schedule, as well as keeping an eye on how much content your blog has in total.

Depending on your industry and topic, you’ll often start to see your audience grow when you amass between 75 and 215 blog posts. However, quality plays a significant role as well. So while the overall output is important, you shouldn’t prioritize this number over the quality of your blog posts.


Once you figure out the most significant components of your blog’s success, use them and track continuously to improve the results and income you get from blogging.

After going through this post, I guess you have known how blog metrics are measured.

If you have any questions as regards the above post, do well to use the comment box and I'll be here to respond.

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Smartphone Apps You Need As A Blogger To Create Blog Posts Effectively


Smartphone Apps You Need As A Blogger To Create Blog Posts Effectively.

 As a blogger, you do not really need a laptop or computer before you can effectively create blog post for your website.

These days, there are powerful and more sophisticated smartphones with high processing chipsets than can stand in place of a laptop to carry out tasks.

In addition to these powerful devices, most blogging tools are now available on mobile apps for smartphone users.

I'll be dropping list of apps you need as a blogger to create blog posts effectively.

ALSO READ: 6 Awesome Tips On How To Make Money With Your Blog

1. Chrome browser: For browsing, logging into your dashboard or back end.


2. Blogger/Wordpress Mobile app: for faster access to your blog posts.


3. Pixellab or any photo editor: to create your own unique blog post image.


4. LitPhoto: to compress, resize images for your blog posts


5. Image converter: to change the format of any image e.g jpg, PNG, gif etc.


6. Image To Text App: to copy texts from any image.


7. Music editor: to cut, convert, join audio files


8. Word counter: to know the number of word your post contains.


9. Analytics: to follow up with analytics and insights of your blog.


10. Epilson notes: for writing in markdowns


11. KSWeb: to run wordpress in localhost on phone


If there are more that I've not mentioned, kindly add it in the comment section.


Note: these are all mobile apps and not for pc and they are available on Google play store and iOS store.

Thanks for reading.


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3 Easy Steps To Get Your First 10k Visitors From Google

 3 Easy Steps To Get Your First 10k Visitors From Google

3 Easy Steps To Get Your First 10k Visitors From Google


Are you new to blogging or you just created your first blog and want to get organic visitors from Google? Here are 3 easy steps that will help you achieve that.

Read below.

Step 1: Finding the right keywords

If you pick the wrong keywords, you’ll find yourself with little to no traffic and, even worse, you’ll find yourself with little to no visits.
These keywords are used in helping your blog to rank high and making it visible on Google first page for visitors to click.
You can find rankable keywords using tools such as Ubersuggest


Step 2: Write content

At this point, you should have a list of keywords. At least 100 keywords per group.

It’s not that hard to get to 100 similar keywords that you can include in one article. It just takes some time to continually search and find them.

In general, as a rule of thumb, I can find 100 keywords in less than 8 minutes. It may take you a bit longer than me at first, but once you get the hang of it, it’ll be easy.

With your newly found keywords, I want you to write an article.

As for your keywords, naturally place them into the article when it makes sense.

What you’ll quickly learn is that you probably won’t be able to “naturally” include all 100 keywords within your article. And that’s fine.


The last thing you want to do is stuff in keywords because you aren’t writing this article for just search engines, you are writing it for people… and the secondary benefit is that search engines will rank it because it contains the right keywords.

Before you make your article live on your site, I want you to keep a few things in mind:

Keep your URLs short – Google prefers shorter URLs.

Include your main keyword in your headline – by having your main keyword in your headline, you’ll be more likely to rank higher.

Include your three main keywords in your meta tags – whether it is your title tag or meta description, include at least three main keywords in them. You won’t fit as many in your title tag, and that’s fine, but you should be able to within your meta description tag.
There are a lot of other things you can do to optimize your articles for SEO, but my goal is to keep this simple. Again, if you just follow these three steps, you’ll hit the 10,000-visitor mark.

So, for now, let’s just keep things simple and once you hit your goal, then you can get into the advanced stuff.

Step 3: Promoting your content

Writing content is only half the battle. Even if you include the right keywords in your article, if you don’t promote, it’s unlikely that it would be read or rank on Google.

So how do you make sure your content is read and ranks well?

Well, first you need to get social shares, and second, you need to get backlinks.

Yes, search engines don’t necessarily rank pages higher when they get more Facebook shares or tweets, but the more eyeballs that see your page the more likely you are to get backlinks.

And the more backlinks you get, generally, the higher you will rank.

Source: Neil Patel